Write a Landing Page That Sells
Are you still using the same old landing page template you made in college? If so, it’s time to upgrade your abilities and learn how to build a landing page that delivers.
In this post, we’ll teach you how to create a landing page that converts traffic into leads and sales. So what are you waiting for? Start writing your landing page today with these amazing tips!
How to Write a Competitive Landing Page
If you want to construct a landing page that converts visitors into buyers, you need to be familiar with the process of developing a competitive offer. Your offer should be unique and valuable enough to persuade people to convert.
Here are some tips for creating just that:
1. Keep your landing page brief and simple
The first step to writing an effective landing page is keeping it short and sweet. Nobody likes to read a landing page that is drawn out and complicated.
They want to know what you are giving and why they should care about it, and they want this information as fast as possible. So make sure your landing page is easy to scan and features short, concise copy.
Here are more tips for writing clear and simple landing page copy:
- Use simple language that everyone can understand.
- Write in the second person (i.e., use ‘you’ instead of ‘we’), like you’re talking directly to the customer.
- Focus on the benefits of your product or service, not just the features.
2. Use persuasive elements in your landing page copy
In addition to keeping your landing page copy clear and concise, it’s important to use persuasive elements in your writing. These help convince your visitors to take action by buying your product or signing up for your service.
Some common persuasive elements you can use in your landing page copy include:
- Testimonials from happy customers
- A strong call-to-action (CTA)
- A sense of urgency
3. Include a powerful call-to-action
Your call-to-action, also known as a CTA, is an essential landing page element that carries great weight. It directs visitors to take action on your website, a concrete step you want your visitors to take on the road to becoming a new customer.
So make sure your CTA is clear, concise, and persuasive.
Here are some tips for creating an effective CTA:
- Use actionable language such as ‘Buy Now’ or ‘Sign Up’.
- Create a sense of urgency with words like ‘Hurry’ or ‘Limited Time Offer’.
- Use strong colour contrast to make your CTA stand out.
4. Make sure your landing page is visually appealing
In addition to well-written copy, your landing page also needs to be visually appealing. So make sure your landing page features high-quality images and videos that help tell your story.
And don’t forget about whitespace! Too much text on your landing page can be overwhelming for visitors. So break up your copy with plenty of whitespace, headings, and subheadings.
5. Improve your results with A/B testing
Finally, don’t forget to use A/B testing to fine-tune your landing page. Test different elements on your landing page, such as your headline, copy, images, and CTA. Then, compare your findings to determine which approach was more successful.
Testing using the A/B method is a strong technique that may help you increase the number of conversions on your landing page.
What Not To Do
Now that you know what to do, let’s take a look at what not to do when writing your landing page. Here are some common mistakes to avoid:
1. Don’t use too much jargon
Jargon is defined as terms or phrases that are unique to a given field of work or community. And while it may be fine to use jargon in certain situations, it’s not something you want to use on your landing page. That’s because most people won’t understand it, and it will only serve to confuse them.
Therefore, rather than employing jargon, choose straightforward language that can be understood by everybody. Your message will be more understandable and easy to digest as a result.
2. Be careful not to make your CTA too inconspicuous
Your CTA is one of the most important elements on your landing page, so make sure it’s visible and easy to find. That means you should avoid making it too small or hiding it among other elements on the page.
3. Don’t forget to proofread
Proofreading is an important step in the writing process, yet it’s often overlooked. However, if you would like your landing page to be effective, you need to check it thoroughly for any mistakes and correct them. So take the time to proofread your copy before you publish it.
4. Don’t neglect mobile users
In order for your landing page to be effective, you need to ensure that it is optimised for mobile use. This means that your landing page must be responsive and user-friendly on all devices.
5. Don’t discount the importance of SEO
You also need to make sure that your landing page is optimised for search engines if you want it to be successful. That means including relevant keywords in your headlines and copy.
In addition, you must guarantee that your landing page loads quickly and is easy to navigate. When ranking websites, search engines like Google take into consideration page load times as well as the overall user experience. If your landing page is slow or difficult to use, it’s not going to perform well in the search results.
Use Effective Landing Pages for More Traction and Sales
If you follow these guidelines, you will be well on your way to developing a landing page that will convert visitors into customers. Just remember to keep your audience in mind and focus on creating a page that’s both visually appealing and easy to use.
Check out First Page for professional assistance developing an effective landing page. We are a full-service digital marketing business that specialises in the development of landing pages that generate a high number of conversions.
Our staff can assist you with search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing (SMM), email marketing, and much more Get in touch with us today for more information on what we can offer your company!