What Are Google Discovery Ads?
If you aren’t using Google Discovery Ads, you are probably going to lose out on precious opportunities to reach new consumers.
Everyone and their dog has a mobile phone these days and are always on the go using the Google search engine, extensions, and apps to discover more information to make their lives easier.
Google Discovery Ads are a new ad format that combines the greatest features of Google search and Google display advertising.
They’re designed to help you reach more people across the web on any device.
Discovery ads generally appear in three places:
- The Discover feed on mobile
- Gmail inboxes
Continue reading to discover the ins and outs you need to know about Google Discovery Ads.
How Do They Work
Your brand is only as good as your ability to be found. In a world of digital over-stimulation, this has never been more true and that’s where Google Discovery Ads can play its part.
Google Discovery Ads are a new way for brands to reach potential customers across all of Google’s platforms.
Discovery Ads are designed to catch users’ attention with eye-catching visuals and engaging headlines.
When a user sees a Discovery Ad, they can click on Learn more about the product or service.
Discovery Ads are a terrific approach to attract potential customers who aren’t actively looking for your product or service but are curious about what you have to offer.
Who Should Use Them
This is different from other types of Google Ads, which are generally geared toward people who are already searching for a specific product or service.
With discovery ads, businesses can show up in front of potential customers who may not even be aware that they need what you’re selling.
That makes them ideal for businesses in industries where people don’t generally think to search for a particular product or service until they suddenly need it.
For example, someone who’s planning a trip might not start searching for travel insurance until they’ve already booked their flights and hotels. But if they see a discovery ad for a travel insurance while they’re planning their trip, they might decide to buy it.
Here are a few other examples of businesses that could benefit from using Google Discovery ads:
- Home service businesses like plumbers, electricians, and cleaners
- Emergency services
- Companies that offer subscription services
- Local businesses How Discovery Ads Work
Why You Should Use Them
Businesses can target potential clients looking for certain terms relating to their products or services with discovery advertisements. This enables businesses to communicate with potential customers who are unfamiliar with their brand.
The following are some of the advantages of using Google discovery ads:
They Help You Reach A Wider Audience
Users who aren’t actively looking for your goods or service will see your Google discovery advertising. This means that you have the opportunity to reach new potential customers who may not be aware of your business.
They Are Easy To Use
Google discovery ads can be created using the Google Ads platform. The process is straightforward, so even the most inexperienced advertisers get started.
They Are Cost-Effective
Google discovery ads are a low-cost way to reach out to potential customers, and they can be tailored to target certain populations, saving your company money.
They Are Measurable
Google discovery ads can be measured in terms of their reach, engagement, and conversion. These ads can also be accessed on multiple devices.
Tips For Creating Effective Discovery Ads
Now that you understand what Google discovery ads are and who should use them, you need to know the juicy details of how to create a successful Google discovery ad.
Here are five handy tips, to help you create brilliant Google discovery ads.
1) Keep Your Ad Copy Concise
The average attention span is only 8 seconds, so making your ad copy concise and to the point is essential.
Filler words should be avoided at all costs, and only the most significant data about your product or service should be presented. In addition, using an active voice in your ad copy can also help make it more engaging and easier to understand.
2) Use High-Quality Images
Visuals will always be more appealing than text, so make sure your adverts include high-quality photographs.
3) Use Relevant Keywords
If you want your ad to show up in Google Discovery, you need to use relevant keywords. So make sure to do your research and target keywords that are closely related to what you’re selling.
4) Create A Strong CTA
Your ad should have a strong call-to-action (CTA) that encourages users to click through. Your call to action (CTA) should be clear, specific, and actionable.
For example, instead of using a generic CTA like “Learn More,” try something more specific like “Download Our eBook on Creating Effective Ads.”
Continue to test several variations of your ad to discover which one is the most effective. Change the copy, graphics, CTA, and other elements to observe how people react.
You should be able to figure out what works best for your target demographic over time, allowing you to produce more effective adverts.
Start Using Them Today
Use only the most crucial facts about your product or service and avoid using unnecessary filler words. They’re simple to use, affordable, and quantifiable.
Use the tips above to create effective discovery ads to help you reach your target audience.
If you want to know more about Google discovery ads and how to use them effectively for your business, our team is waiting and ready to guide you.
Please send us a message today to learn more about this technique and others to project your business to success.